Devising an effective course that meets a demand in your industry is only the start of a long journey towards making your training course profitable. In order to fill your course up with attendees, you will need a multi-faceted approach to marketing.
To maximise the reach of your training, and to ensure that the people looking for training courses in your industry find yours, there are five specific marketing channels you can use.
1. Use an online marketplace for training courses
An online marketplace for training courses allows course providers to directly market their training products directly to companies, HR/L&D managers and individuals. The Jivjav website, for instance, allows training providers to market and sell their course bookings through a single, easy-to-use interface. It is completely free to list courses and publish course descriptions, and providers have several marketing options available, including inclusion on a ‘Featured Courses’ list, pay-per-click adverts and a referral scheme which allows users to click directly through to a website or email address.
2. Embrace social media
Social media platforms such as Facebook and Twitter are ideal places to engage with your target audience. Not only do these platforms allow you to amplify your content through key players in your industry, they also allow you to learn about the educational needs of your potential course attendees.
Rather than pursue a hard-sell strategy using social media, try to provide real value to your followers, such as career advice and details about educational requirements for specific careers. By all means, link to your website and blog posts, but don’t simply use social media to force your training courses on people – as this will simply get you unfollowed.
3. Create glossy brochures
A glossy brochure, filled with relevant information about your courses (and the careers they can make possible), will undoubtedly make a positive impression on your target audience. However, the production costs alone can be prohibitive, and even with an expensive mailing strategy, the number of people you will be able to reach out to will always be severely limited. There is definitely a place for glossy brochures in the marketing of training courses, but they will only deliver cost-effective results when used to promote several courses in the same industry.
4. Email a monthly newsletter
Email newsletters can be an effective way of building authority in a particular industry, and growing loyal support among your target audience. However, amassing a database of potential customers can be a time-consuming, laborious and costly task.
There is also a growing tendency for recipients of regular newsletters to become blind to weekly and monthly mailouts arriving in their inbox. In order to make your newsletter a success, create a catchy, informative subject line, and give your recipients value through informative and easy-to-read content.
5. Run a forum
People in your industry will undoubtedly be looking for information and guidance right now, and engaging with those people will grow your online presence organically. A great way to engage on the Internet is to run a forum in which people can converse with you and other thought leaders in your industry.
Use your forum to start discussions on trending topics, encourage people to start their own discussions and create a community that people look to for accurate information. This will gain you a great reputation within your field of expertise, and provide you with a powerful platform from which to sell your courses.
There are thousands of courses available in all areas of business and academia, and students have lots of options when it comes to booking the right one. But by creating quality content, and communicating it effectively, you can make sure that your courses are given the exposure they need to make them profitable.